How a Company’s Culture Affects Their Products and Sales - Alicia Procello Maddox California
A company’s culture and their viewpoints on certain issues can tell a lot about their branding, and their ability to be successful in a changing world. While customers and consumers aren’t privy to what goes on in an office, corporate responsibility executive’s like Alicia Procello Maddox of Avery Dennison, believe a company’s attitude can cause consumers to gain or lose favor with them quite easily. Alicia Procello Maddox believes that the attitudes of employees, supervisors and owners always seep into products, services and every area of your performance. Therefore, the way you run your business is reflected into the image your company portrays to its consumers. Alicia Procello Maddox believes the main reason for this, is that a business’ culture has a profound effect on the happiness of its employees. Without employees that believe in what they’re selling or believe that they are part of something bigger with a bigger purpose. It is impossible to get the consumers to believe in the products, and therefore spend money. In her experience, Alicia Procello Maddox has seen that If employees do not connect and identify with the values of the brand, they may not be able to identify with or be happy at work. Alicia Procello Maddox is also a staunch supporter of sustainability, and she believes this is one of the biggest changes that any company can adopt into their culture. By adopting greener practices, you not only contribute to the livelihood of the planet but you encourage employees to believe that their company is “one of the good guys” and allow them to believe in the work they are doing. In Alicia Procello Maddox’s experience, this goodwill extends to the consumers as well, they see that you care about more than just making a profit and feel a stronger connection to your brand. They will not only feel committed but will want to help aid in your success. A happy customer is a loyal one, and by tapping into a consumer’s sense of goodwill you can easily build the loyalty needed for any business to succeed.