Corporate Funding in India - Alicia Maddox California

India is one of the most densely populated countries in the world. Home to the world’s largest juxtapositions of class and wealth. While people wander the streets, living in poverty, their neighbors are made up of corporate CEO’s and the world’s leaders in business. Alicia Procello Maddox, the Philanthropic Executive at Avery Dennison, and her company have done a lot of business in India, and know first-hand how India’s corporate structure has both helped and hurt Indian society.

Alicia Procello Maddox, in addition to her corporate duties, has taken an interest in helping under privileged people of the world. She is a stern supporter in an Indian internet group known as Saathi. A program that enables women in rural India to help other women improve their lives and livelihoods. The group goes to rural and under-developed parts of India and helps the citizens improve on their current lives, without trying to change their way of life or strip them of their culture.

One such example is a woman named Maniben Roz, a single mother who must support her children by farming cattle. After doing it for over 10 years, she realized many of her cattle would die or end up sick. After meeting a few members online,the group stepped in and came to her aid. Teaching her proper modern farming practices, and teaching her how to raise, feed, and breed cattle using proper hygiene techniques. Now her cattle thrive, more and more avoiding death & disease every year, her family earns much more money and her life is that much more comfortable. This is the type of change Alicia Procello Maddox and her group of Philanthropic Executives know is possible, especially if a group like Saathi had the corporate funding it so sorely needs. And with India being a hotbed of corporations with soaring profits, and CEO’s earning bonuses they couldn’t even begin to spend; Alicia Procello Maddox begs the question; Why not start there?